>Fortunately for them, starting in NYC, that still leaves around thirty million potential customers The population of New York City (5 boroughs) is 8.337 milli

>Fortunately for them, starting in NYC, that still leaves around thirty million potential customers The population of New York City (5 boroughs) is 8.337 million people. The population of Manhattan is 1.626 million people. During the day, commuters from the other boroughs and outside the city nearly double Manhattan’s population to 3.1 million people. I can't imagine them doing this outside of Manhattan, but even if they do according to the Metropolitan Statistical Area, the entire population of the New York metro area is 19.9 million people. The entire population of New York State is 19.651 million people. >untrendy enough to be seen using "coupons" in public >can't be bothered to carry a credit card around every day Where do you get this from? > wealthy enough to live in NYC and buy at least one cup of coffee every single work day Brooklyn has more affordable housing and is becoming gentrified with a median per capita income of $43,567. It's easy to commute to Manhattan from some affordable neighborhoods. http://www.slate.com/articles/business/moneybox/2014/01/new_york_city_census_data_manhattan_and_brooklyn_are_much_poorer_than_you.html http://www.slate.com/articles/business/moneybox/2014/01/new_...