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What I've read about Blackberry it seems like they entered the phone war when it was at level 1 and then tried to reinvent themselves when it had reached level
by malanj 12y ago
What I've read about Blackberry it seems like they entered the phone war when it was at level 1 and then tried to reinvent themselves when it had reached level 10. Guys like Mike Lazaridis talk as if they didn't realise that shift had happened. That the smartphone game had become so intensely competitive that their problem went far beyond picking the wrong strategies; they simply didn't have the ability to execute at the level required by the upgraded game.
This seems like a common mistake made by people who win early and win big, they don't necessarily have a proper perspective on the components of their success that were luck or timing.
- mwfunk 12y agoYep. Success hides failure. A company can do 9 things right and one thing wrong, but if the company does really well then people assume that all 10 things are right. In Blackberry's case it was a lot more than one thing wrong.
- mathattack 12y agoI agree. It seems like they won twice - once in the late 90s with businesses, and again in the middle of the next decade with consumers. The first comeback was easy enough, that they assumed another one wouldn't be too bad. The whole ecosystem passed them by. To be relevant again they would need to create an entire software portfolio too. Or go into a niche, but they may be bleeding too much money to survive that way.