I dip in and out of support tickets pretty often, and I read support tickets a lot. It's really helpful and provides a lot of teachable moments, and it is a bi

I dip in and out of support tickets pretty often, and I read support tickets a lot. It's really helpful and provides a lot of teachable moments, and it is a big destressor when you see that everything is going really well, just like you'd handle it. The corollary to helping out with support every now and then is to work every job within the company every now and then. I attend trade shows with sales and work the booth. I write blog posts and design email campaigns. I use our product every day. These things really matter. They matter even more when you start to scale. When I'm in the midst of a horrific customer support incident with another company, I often wonder how often their CEO has used their product, or dealt with their own support.