Depending on the kind of market you deal with, you will quickly realize that the bar for customer support is really low. People often sound surprised when they

Depending on the kind of market you deal with, you will quickly realize that the bar for customer support is really low. People often sound surprised when they get a response to their email within 12 hours. Responding personally to their questions and building a community really has a positive effect on your company's brand. I have seen good customer support experience translate to non-trivial number of referrals and word of mouth sales.