I was specific about live television. To be more clear, i meant live events like sports. When watching sports on TV, 95% (okay, completely made up figure) of t

I was specific about live television. To be more clear, i meant live events like sports. When watching sports on TV, 95% (okay, completely made up figure) of the advertising is branding-related. Think Toyota, Chevy, McDonalds. Internet rebroadcasting would benefit these brands as long as the video isnt republished alongside objectionable content...