This is a great example of misaligned expectations. She seems to think that developers are just as passionate about her startup idea as she is, be they aren't,

This is a great example of misaligned expectations. She seems to think that developers are just as passionate about her startup idea as she is, be they aren't, even though they might say it. For these developers is just another job. By simply paying people and giving then a "task" to perform you don't create an intrinsic involvement. This is why you need a technical co-founder. By the way, the "posse.com" that's up there now is already a pivot from the original idea which was something with bands and music etc, can't remember.