I see it as more of the 'if your problem is that you don't like surveillance, it shouldn't matter who is doing it' as Nike is being stated as a preferable body

I see it as more of the 'if your problem is that you don't like surveillance, it shouldn't matter who is doing it' as Nike is being stated as a preferable body to have surveillance them than the IRS in a hypothetical worst case scenario for both which appears to involve them being a tax cheat. It is not difficult after all to imagine a situation where the worst case scenario of Nike monitoring you is much worse than the worst case scenario of the IRS monitoring you.