I had a hard time with the way this concept was expressed. I can't imagine directing a designer to create a cost-effective simple and desired result for a tran

I had a hard time with the way this concept was expressed. I can't imagine directing a designer to create a cost-effective simple and desired result for a transaction and expect to get anything meaningful. I would like to see specific ideas and use cases in which design improves product, marketing, sales or other business areas.