Here's two super easy test ideas that can produce big wins. 1. Change text, specifically around your value proposition. Emphasize different things and see what

Here's two super easy test ideas that can produce big wins. 1. Change text, specifically around your value proposition. Emphasize different things and see what happens. 2. Remove content. Make the page more focused on what's important. Here's an example that increased account creation by 43% at Optimizely: http://blog.optimizely.com/2012/10/09/optimizelys-100000th-experiment/ http://blog.optimizely.com/2012/10/09/optimizelys-100000th-e...