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"After introducing our $29 Priority Access program, offering Beta waiting list subscribers an instant queue jump, we started to see a huge shift in our customer
by AhtiK 13y ago
"After introducing our $29 Priority Access program, offering Beta waiting list subscribers an instant queue jump, we started to see a huge shift in our customer development. Features that we’d previously emphasized because everyone said they were ‘cool’ no longer came up in conversations."
This "Priority Access Program" is pure genius for filtering and validation! I haven't seen that much outgoing method before but I sure believe it can work our great. Absolutely brilliant. Can you share your conversion rate for Priority Access? (PriorityAccessCount/QueueSize?)
- liamgooding 13y agoThanks! I did a full write up (with data correct at that time) as a guest post on Sixteen Ventures blog: http://sixteenventures.com/pre-launch-growth-hacking http://sixteenventures.com/pre-launch-growth-hacking TLDR: here's the slideshare version, much shorter: http://www.slideshare.net/liamgooding/growth-hacking-prelaunch-revenue-case-study http://www.slideshare.net/liamgooding/growth-hacking-prelaun...
- luckystrike 13y agoCould you please remove the obnoxious photo of the woman's ass on Slide #5? You can probably spread the "Our product is sexy" message in a much better way. These kind of images make a lot of females in the programming community feel uncomfortable and it's better if we don't have them in any work related presentations.