This is nice enough in theory but in practice it doesn't seem to work out so well. Just look at the ridiculous backlash the developers of Clear suffered when th

This is nice enough in theory but in practice it doesn't seem to work out so well. Just look at the ridiculous backlash the developers of Clear suffered when they had the temerity to charge $2 for a major update. You're also penalized in search results and app rankings if you have several distinct apps scattered through the store instead of one app with a long history of reviews and updates.