I don't see that there's anything numerological about the suggestion that Apple might have worked into their publicity for the iPhone and iPad some allusions to

I don't see that there's anything numerological about the suggestion that Apple might have worked into their publicity for the iPhone and iPad some allusions to ... a science-fictional black cuboidal artefact containing mysterious highly-advanced technology that changes the world. (For the avoidance of doubt, I'm not claiming that they did. It could very well be no more than coincidence. But it doesn't seem all that far-fetched to me that there might have been a conversation like this: "OK, we should set the time to somewhere around 9:40 for these pictures." "Hey, if we make it 9:41 then there's a cute 2001 allusion in there." "Ha, iPhone as the monolith from 2001. I like it. Let's go with that." And there's no need to believe in numerology to find this plausible.)