Perhaps the problem was the navigation of the page? Perhaps there's something psychologically satisfying about being able to finish five smaller reading tasks

Perhaps the problem was the navigation of the page? Perhaps there's something psychologically satisfying about being able to finish five smaller reading tasks than one larger reading task? I have found that if the text doesn't fit on one screen, it's more enjoyable for me to read the content as an ePub than as a long scrolling web page. This doesn't mean I enjoy reading "news" sites which split the content into 25 pages of one paragraph each, just so they can squeeze a dozen more adverts into the page.