It's not much of a Pandora's box. They're certainly well-within their rights to try to do so. And civil rights activists would call for counter-boycotts, etc.

It's not much of a Pandora's box. They're certainly well-within their rights to try to do so. And civil rights activists would call for counter-boycotts, etc. That's how society shakes this stuff out. That's, fundamentally, how free speech and freedom of association and voting with your money works. And more to the point, this is the exact world we already live in. Conservative groups pressured World Vision into reversing their stance of accepting gay marriage just a couple of weeks ago. The Mozilla-Eich brouhaha didn't open any strange new Pandora's box, this kind of thing has been a fundamental part of the American civil landscape for well over a century!