And that's exactly why Apple is the world's most valuable brand. Attention to detail, even if it doesn't directly generate revenue can have profound effects tha

And that's exactly why Apple is the world's most valuable brand. Attention to detail, even if it doesn't directly generate revenue can have profound effects that will never be discovered in an A/B test or by crunching financials. Unfortunately most tech companies (and businesses in general) don't understand this.