4 ms·
I think the article missed some very interesting aspects of this story. First of all, why bother setting the time in the first place? I think it's because havin
by 205guy 13y ago
I think the article missed some very interesting aspects of this story. First of all, why bother setting the time in the first place? I think it's because having many different times in different ads/websites/docs looks sloppy. There's also the chance of someone working late (2:00 am) or having a strange time such as 20:02 or 11:11. These are very minor but could be distracting in high-profile ads or consistent docs. Much simpler to just say that all time displays will be a simple 9:41 (time 0 in the age of the iPhone, essentially).
I would be more interested in how they implement this. I assume there is an internal style guide somewhere mandating the use of 9:41. But are people who make the images (photographers, marketing, web team, doc writers) supposed to set the devices (or their clocks) manually? Do they have corporate photoshop scripts for setting the time in "post-production?" Maybe there are test settings (later removed for shipped code) that allow the time to be "frozen" so all screenshots look natural at the desired time. Can anyone inside Apple tell us?
- dinkumthinkum 13y agoThat just seems too anal retentive, though, doesn't it?
- borski 13y agoThis is Apple we're talking about. Anal retentive is what they're all about, down to the last pixel. It isn't a bad thing.
- collyw 13y agoKind of amusing how they are so anal with some tiny things, yet allow seriously large cock ups (maps, antennas, etc) out the door.
- enneff 13y agoIt's much easier to fix the small details than systemic problems.
- jedrek 13y agoMaps were fubar, but when antenagate came around I checked the three android phones I had and they all have zones that killed the signal if you covered them with your hand.
- collyw 12y agoSo its all fine because 3 Android phones had a similar problem?
- ekianjo 13y agoI doubt they take actual screen pictures on their promo materials. This is usually something done in post-production, where you integrate the screen on the frame of the device. Or you make a 3D render altogether.
- mrtksn 13y agoActually, I recall a short documentary about the production of the Apple ads and as far as I remember Apple uses real photos of products, not CGI. But probably because of the difficulties of capturing photos of LCD screen(white balance, polarization, luminescence intensity and so on) they may be replacing screens with screenshots.