Brilliant: "Rather than trying to bring as many customers as possible on board, start with just a few perfect customers: the kind who you can build your product

Brilliant: "Rather than trying to bring as many customers as possible on board, start with just a few perfect customers: the kind who you can build your product for and who will adore your product once they put it to work. Until you have that handful of fanatical customers, you shouldn't focus on scaling your customer base."