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Can you segment the user groups in your advertising? If it's possible to push the right people to the right landing page, that would be ideal. Otherwise, make
by iambateman 13y ago
Can you segment the user groups in your advertising? If it's possible to push the right people to the right landing page, that would be ideal.
Otherwise, make sure that both segments actually pay money and use the website for information to make a buying decision. I assume they do. If that's the case, imagine a site for patients interacting with doctors. The landing page could focus on the patients and how they benefit. Then doctors (who are much more familiar with the process) will take second place because they naturally see how they fit in the ecosystem.
Is that what you're looking for?
- emrgx 13y ago>>The landing page could focus on the patients and how they benefit. Then doctors (who are much more familiar with the process) will take second place because they naturally see how they fit in the ecosystem. Yes. I hadn't thought of it like that. The group that naturally fits in the ecosystem takes second place. Thank you.