Better Place Failed. We have a tendency to look at success and failure stories and pick out some storyline that suits us. Here we have a lot to choose from: bo

Better Place Failed. We have a tendency to look at success and failure stories and pick out some storyline that suits us. Here we have a lot to choose from: boiling oceans, CEO god complexes, too much money, wrong business model, the charging stations business model, etc. etc. I think its useful to read accounts of success and failure analyze them and such. But extracting too many lessons might be as bad as too few. I don't think there was anything inevitable about Better Place's failure. I don't think there was (is?) anything inevitable about Tesla's success. I do think that it is inevitable that some of these will fail. Lets learn, but not to much.