I agree that it's not too hard, but if I weren't an HN member I would have bounced at that point. I think having the search bar on the homepage is a great idea

I agree that it's not too hard, but if I weren't an HN member I would have bounced at that point. I think having the search bar on the homepage is a great idea since it tells me exactly what to do right when I get there. Maybe put a URL in there explicitly (like http://www.mysite.com http://www.mysite.com ) that auto-clears onfocus so it's ridiculously obvious. Some quick thoughts: * Provide a "top tip" that is the #1 thing someone should do to improve their page. The tips offered are good, but aren't ranked, even though some are obviously more important than others. * Give the option to have the report emailed to you. I'd like to pass mine off to my business partners. * Possible premium upgrade: Live chat/advice on how to improve your site. People pay for SEO, right? Final verdict: I liked it, but I don't think I'll come back a lot. There's already a lot of DIY SEO advice out there and I didn't find anything here I didn't already know. I'm a wannabe expert, though, so maybe it's vitally helpful for others.