As for surviving direct shilling, I present "The Biggest Loser" as a data point. The most recent season became a barrage of direct product placement experiments

As for surviving direct shilling, I present "The Biggest Loser" as a data point. The most recent season became a barrage of direct product placement experiments. http://www.dietsinreview.com/diet_column/04/jillian-michaels-dishes-on-biggest-loser-product-placement-and-that-fight/ http://www.dietsinreview.com/diet_column/04/jillian-michaels... http://www.realityblurred.com/realitytv/archives/the_biggest_loser_5/2008_Mar_19_tim_gunn_product_placement http://www.realityblurred.com/realitytv/archives/the_biggest... More discussion of product placement rankings at the Neilson blog: http://blog.nielsen.com/nielsenwire/consumer/amazing-race-apprentice-idol-dominate-reality-show-product-placement/ http://blog.nielsen.com/nielsenwire/consumer/amazing-race-ap... This isn't even close to new, we're just finally catching up with online media.