There is truth in the notion that all of us have to decide we want something and then we have to go after it. The way the author makes this point really comes

There is truth in the notion that all of us have to decide we want something and then we have to go after it. The way the author makes this point really comes off poorly. There are always going to be people that say they would buy something if it were only $5 cheaper, or if it included X or Y features. These people aren't your customers, so why waste time bullying them into buying?