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Yeah, that's the typical IAB's reality distortion field. Television is still almost 2:1 versus Digital advertising, and yet they worded the press release in suc
by guiambros 13y ago
Yeah, that's the typical IAB's reality distortion field. Television is still almost 2:1 versus Digital advertising, and yet they worded the press release in such a way that convinced all the headline-skimmers that digital is bigger than TV in the US.
Funny that they lumped together very different digital channels (search, display, mobile), and yet decided to keep TV Broadcast and Cable TV as separate line items. That's intentionally misleading at best.
(disclaimer: I work in the area, and have a vested interest in the growth of digital ad revenue. But I still feel offended by these pseudo-researches)