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This is a very important point. It's also necessary to recall that cable TV, broadcast TV, and subscription TV mostly gets its revenue from US-based consumers.
by quotient 13y ago
This is a very important point. It's also necessary to recall that cable TV, broadcast TV, and subscription TV mostly gets its revenue from US-based consumers. In contrast, US-based advertising gets its revenue from consumers all around the world (though many of them are from the US). Just in terms of capturing the American market: internet advertising still has a long way to go.
- panabee 13y agogreat points. this spurred a google search to find the breakdown of internet advertising by country and respective growth rates (was curious where online ads are growing fastest and exactly how much the US accounted for), which yielded this interesting nugget if you trust eMarketer: norway leads the world in digital ad spend per person at $209. the US is second with $201/person. australia is third. http://mashable.com/2013/09/25/digital-ads/ http://mashable.com/2013/09/25/digital-ads/