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>You'd either want to talk to some senior in IT security or anyone above them, upto including the CTO or someone in risk management/liability. Doing sales to th

by lsc 13y ago

>You'd either want to talk to some senior in IT security or anyone above them, upto including the CTO or someone in risk management/liability. Doing sales to those people is most likely expensive, probably costing $10k+ per client which would be the cost of someone going to networking events, visiting prospects, presentations, documents etc. This is why I'm suggesting something that can be sold online, at a price point that doesn't require per-customer sales effort. I don't have many $1000 per year customers, but I have a few; and I have a fair number of $500+ per year customers. I did not spend more sales effort on those customers than I did on my $100/year customers. I say this as evidence that $1000/year is below the "high touch sales" threshold.

rythie 13y ago
I mostly thinking you'd go to big companies with something at the $100k/year level for membership - including some influence in project direction, code review methods, audits, features etc. Selling something online, could work but the question is what do they get for their money? a t-shirt, name on website etc. Though in a world of kickstarter it could work if done right. This is a $50/yr deal for most which is 20k people to get to that same $100k with a lot more community work to keep up with those people.
- lsc 13y ago
  my main point here is that there is space between $50 and $100,000. Assuming OpenSSL doesn't have infrastructure, my suggestion is that they try to charge as much as they can and still stay under the level where you need sales. $1000, from experience, is below the level where you need per-user sales. >Selling something online, could work but the question is what do they get for their money? a t-shirt, name on website etc. Though in a world of kickstarter it could work if done right. This is a $50/yr deal for most which is 20k people to get to that same $100k with a lot more community work to keep up with those people. http://www.netbsd.org/donations http://www.netbsd.org/donations http://www.openbsd.org/donations.html http://www.openbsd.org/donations.html https://www.freebsdfoundation.org/donate/sponsors https://www.freebsdfoundation.org/donate/sponsors http://mirrors.centos.org/sponsors/ http://mirrors.centos.org/sponsors/ I would suggest that for corporate sponsors, you make it more clear than Theo does that you are buying advertising, not donating money. I think selling a "I helped pay for software you use" website badge is a good way of doing that... but look at the mirrors.centos.org sponsors page. You are very clearly buying advertising space, in that case. Heck, the CAs charge a lot of money for badges that mean nothing; The OpenSSL people could create a similar badge. "OpenSSL developer club auxiliary" or something.

by lsc 13y ago

rythie 13y ago

I mostly thinking you'd go to big companies with something at the $100k/year level for membership - including some influence in project direction, code review methods, audits, features etc. Selling something online, could work but the question is what do they get for their money? a t-shirt, name on website etc. Though in a world of kickstarter it could work if done right. This is a $50/yr deal for most which is 20k people to get to that same $100k with a lot more community work to keep up with those people.

lsc 13y ago
my main point here is that there is space between $50 and $100,000. Assuming OpenSSL doesn't have infrastructure, my suggestion is that they try to charge as much as they can and still stay under the level where you need sales. $1000, from experience, is below the level where you need per-user sales. >Selling something online, could work but the question is what do they get for their money? a t-shirt, name on website etc. Though in a world of kickstarter it could work if done right. This is a $50/yr deal for most which is 20k people to get to that same $100k with a lot more community work to keep up with those people. http://www.netbsd.org/donations http://www.netbsd.org/donations http://www.openbsd.org/donations.html http://www.openbsd.org/donations.html https://www.freebsdfoundation.org/donate/sponsors https://www.freebsdfoundation.org/donate/sponsors http://mirrors.centos.org/sponsors/ http://mirrors.centos.org/sponsors/ I would suggest that for corporate sponsors, you make it more clear than Theo does that you are buying advertising, not donating money. I think selling a "I helped pay for software you use" website badge is a good way of doing that... but look at the mirrors.centos.org sponsors page. You are very clearly buying advertising space, in that case. Heck, the CAs charge a lot of money for badges that mean nothing; The OpenSSL people could create a similar badge. "OpenSSL developer club auxiliary" or something.