The article is very confusing about the numbers, but if they do hold up to scrutiny, the people cashing out are smart. Tinder's user engagement can be modeled

The article is very confusing about the numbers, but if they do hold up to scrutiny, the people cashing out are smart. Tinder's user engagement can be modeled as a wave. Due to the social graph, when you first get the app, people in your cohort are likely to be using it as well. During this time, there is more value than just the dopamine rush of flipping through pictures and getting matches. A match is much more likely to be actionable. The downside of this is that once the addiction wears off for you, it's likely starting to wear off for the people in your cohort. So user "unadoption" is just as viral as user adoption. How many people here have used the app beyond a couple months? How many have deleted it once they stopped using it?