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Whether or not you want to call it 'significant', every $15 meal they sell for $8 is either $15 or $8 in revenue that a legitimate business didn't get. This ph
by jbooth 13y ago
Whether or not you want to call it 'significant', every $15 meal they sell for $8 is either $15 or $8 in revenue that a legitimate business didn't get.
This phenomenon literally breaks capitalism, by routing money from those who can create a product for that price to those who are subsidized, because they're 'innovative' enough to make a cookie cutter mobile app and wear skinny jeans with fashionable glasses.
Now, a standardized delivery model, with a straightforward service charge, and all that? Yeah, great business model. Seamless web is around. They're doing great, and add value to the economy. What value do these clowns add?
You don't seem to disagree with any of this.. your position is that since they'll be out of business soon, the damage is limited? It's still damage, and still stupid.
- beat 13y agoBy the same token, you could argue that investment screws up the software market, because companies operating at a loss hire employees they couldn't otherwise afford. Again, a: they cannot sell at a loss at scale, and b: venture capital is invested with the expectation of building business model infrastructure, not being a fly trying to beat whales on cost. If they're actually blowing VC money on underpricing commodities like food rather than hiring programmers and marketing, their VCs should be ripping them a new one.
- jbooth 13y agoNo, you can't make that same argument. Software is fundamentally scalable, due to incremental copies being free after the first copy costs a lot of money to produce. Food service is about as far towards the other end of the scale as you can get. Like I said, if they were making a unit profit and an overall loss due to building out their infrastructure, that would be fine and normal capitalism. They're not. I agree that their VCs should be ripping them a new one, or should not have invested in this plan in the first place. It's one thing for a 22yo to think you can make easy money in food service, the VCs should know better. What's next, the VCs investing in kids starting a bar with their friends?
- beat 13y agoLook at their business model (at least for SpoonRocket). They're directly addressing the production cost of food - limited menu (two choices a day), menu driven by availability (seasonalize ingredient cost), highly automated delivery (meals loaded in car before sale - use the car as the warming bin). Limiting to two meal choices a day isn't an option for most restaurants. This is a significant efficiency optimization in manufacturing that also drives significant optimization in delivery. This doesn't strike me as a dumb hack at all. Quite the contrary, I'm very impressed. I wouldn't be surprised at all if they're actually profitable from a production/delivery standpoint, and the losses are just software and market development. (I have many years of restaurant experience in addition to software experience. I see the optimizations. Wow!)