Yeah but do these downloaded software meet the following criteria: - Insanely cheap ($10) where an employee would be willing to pay for it out their own pocket

Yeah but do these downloaded software meet the following criteria: - Insanely cheap ($10) where an employee would be willing to pay for it out their own pocket. - The software actually makes the employee/departments life easier. - The downloaded version doesn't contain any crippled support. Atlassian's whole approach to enterprise is to create internal advocates. They don't care about the revenue that is generated from a $10 sale. They just want to plant seeds in companies so that when they do end up purchasing more than 10 user licenses, they know they can charge a shit load more. I'm not sure if Atlassian is the first to implement this pricing model, but I believe it is the future for most enterprise sales.