Well, you also have to remember that the marginal costs of issuing a cert are next to nothing. Once you've spent your money getting everything built out and ce

Well, you also have to remember that the marginal costs of issuing a cert are next to nothing. Once you've spent your money getting everything built out and certified, issuing a single certificate is almost pure profit! That's especially true for run-of-the-mill SSL certificates. Obviously, if you're an enterprise and you want a full, hosted PKI solution there are additional costs and work involved. But, for the commercial certs you buy one at a time from Verisign, et al, the marginal cost is very low.