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I think you're drawing the wrong conclusion from the download correlation. There are tons of companies that offer their products as downloads that don't have t
by inthewoods 13y ago
I think you're drawing the wrong conclusion from the download correlation. There are tons of companies that offer their products as downloads that don't have the success that Atlassian has.
- sdesol 13y agoYeah but do these downloaded software meet the following criteria: - Insanely cheap ($10) where an employee would be willing to pay for it out their own pocket. - The software actually makes the employee/departments life easier. - The downloaded version doesn't contain any crippled support. Atlassian's whole approach to enterprise is to create internal advocates. They don't care about the revenue that is generated from a $10 sale. They just want to plant seeds in companies so that when they do end up purchasing more than 10 user licenses, they know they can charge a shit load more. I'm not sure if Atlassian is the first to implement this pricing model, but I believe it is the future for most enterprise sales.
- inthewoods 13y agoYes it's been done before and other companies do it - Atlassian is the most successful at this because their audience imho.