Does this mean Mattermark https://mattermark.com/ https://mattermark.com/ have started a tech arms war amongst the larger VC firms to create their own toolsets

Does this mean Mattermark https://mattermark.com/ https://mattermark.com/ have started a tech arms war amongst the larger VC firms to create their own toolsets to differentiate their deal flow from others? Mattermark has gone some way to provide proof that data can make a difference, at least at highlighting opportunities that might not have been visible before. I wondered whether this would result in herding investors towards some companies, which means differentation and opportunity comes from spotting things the others miss... finding the outliers that Mattermark miss. Interesting that the test is "make a dashboard", well into the standard skillset for most analyst programmers who work for financial institutions (I built a lot of this stuff for the finance sector in London).