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Seinfeld did not invent this "don't break the chain" method and even called it "dumb" [1]. 1. http://www.reddit.com/r/IAmA/comments/1ujvrg/jerry_seinfeld_here_

• gohrt 13y ago
  Parent said that Seinfeld used it. That reddit post is Seinfeld declining credir for an idea which he considers a non-idea. He called it a "dumb non-idea" in the sense of "runjake's running program: put your shoes on evey day, so you are ready to go for a run when you have time." It's a "dumb non-idea" because it's so basic, but it's still something some people do.