2 ms·

That's pretty much my guess, Marvel & DC might be hoping there is growth potential.

• dantiberian 13y ago
  But surely they would want to be the ones in control of this?
  • sliverstorm 13y ago
    Not saying they wouldn't love to be the ones in control, but it could be just one more reason they elect not to get in a bidding war with Amazon, and hope for the best.
  • rverghes 13y ago
    The price of this might be the destruction of comic book stores. It's often hard for companies to bypass retailers, because the retailers will get mad at them, and the retailers are the majority of their (direct) customers. This way, Amazon does Marvel/DCs dirty work, but Marvel/DC still gets paid.