Perhaps their target customer is someone who isn't technical enough to code acceptance tests. The idea of a tool like cucumber is that it supposedly allows non

Perhaps their target customer is someone who isn't technical enough to code acceptance tests. The idea of a tool like cucumber is that it supposedly allows non-technical stakeholders to specify requirements in plain English that can then be used as tests, but in my experience, cucumber is still way too low-level for the vast majority of stakeholders. Developers invariably end up writing the cucumber tests, not clients or managers, at which point the DSL is just a pointless layer of abstraction. If you make acceptance testing doable through a friendly, non-technical UI instead of in code, it could bring the goals of cucumber a lot closer to the realm of reality.