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"1) Much smaller user base" Also a much more focused user base. From an advertising point of view, do you think it's easier to sell 10,000 uniques on a genera
by webwright 17y ago
"1) Much smaller user base"
Also a much more focused user base. From an advertising point of view, do you think it's easier to sell 10,000 uniques on a general web technology site or 5,000 uniques on a site that has a very specific audience like web designers?
- dangoldin 17y agoThat's a pretty astute point. I can see them sharing the same database for both sites but displaying the CSS/HTML questions both on doctype and SO, but doctype restricted to CSS/HTML only. This will allow them to get content through multiple channels but allow them to sell more targeted ads on doctype.
- brown9-2 17y agoI would argue that the SO userbase is already highly focused - on developers. Its not "general technology site", just "general developers" site. Its not as if that's an especially large and poorly defined group. With a much smaller subset of potential users I think you'll also find a much more "focused" group of advertisers, i.e. a smaller group of interested advertisers.