4 ms·
Ask HN: Any guides for launching a product signup page?
One of my side projects has generated some interest, and I want to build a landing page/site to start off my sales pipeline. Initially I'm thinking just an email signup, then I can send out more information and work with customers individually to bring them onboard. Its targeted towards enterprise, so its actually feasible to have more of a manual onboarding process.
My question is this: what resources do you use when creating such a landing page? And what crucial content do I need to put on it (clear descriptive text and the email signup being obvious)? Tutorials, example sites, and the like are all good.
We see a lot of great launches here on HN and I've picked up some tips from them, but haven't seen as much in terms of references about this.
- johns 13y agojust use http://kickofflabs.com/ http://kickofflabs.com/ and go back to building the product :)
- ASquare 13y agoStart here: http://do.thelandingpagecourse.com/ http://do.thelandingpagecourse.com/ That will make understanding this easier: http://www.quicksprout.com/2013/10/17/the-anatomy-of-a-high-converting-landing-page/ http://www.quicksprout.com/2013/10/17/the-anatomy-of-a-high-... Then read this: http://conversionxl.com/landing-page-optimization/ http://conversionxl.com/landing-page-optimization/ Then read: http://blog.kissmetrics.com/c-o-n-v-e-r-t-s/ http://blog.kissmetrics.com/c-o-n-v-e-r-t-s/ and http://blog.kissmetrics.com/want-conversions/ http://blog.kissmetrics.com/want-conversions/ Inspiration: http://blog.hubspot.com/marketing/landing-page-examples-list http://blog.hubspot.com/marketing/landing-page-examples-list and http://land-book.com/ http://land-book.com/ Once you actually create the landing page: http://unbounce.com/landing-pages/checklist/ http://unbounce.com/landing-pages/checklist/
- jtfairbank 13y agoThank you :)