Regarding #3: > Bland landing pages are often the best at converting visitors, surprisingly. I think that's because you need to see more. The less information

Regarding #3: > Bland landing pages are often the best at converting visitors, surprisingly. I think that's because you need to see more. The less information on the landing page, the more you're going to want to click to the "about" page. I don't think it really increases the chances that a user will fill out the form to Try Now or actually buy anything.