Yes there is probably a name for the affect of things like gloss, or brightness in a shop causing increated sales (yet its actually an inferior feature). Its th

Yes there is probably a name for the affect of things like gloss, or brightness in a shop causing increated sales (yet its actually an inferior feature). Its the same reason LCDs have brightness and colour cranked up in shops, stereos are played loud etc... Having said that, the glass on the unibody does look easy to keep clean.