If one were to create such a standardized bundling format I can't imagine spending more than a day developing it. But they didn't develop it: they almost certa

If one were to create such a standardized bundling format I can't imagine spending more than a day developing it. But they didn't develop it: they almost certainly hired some IT consulting firm who billed them six or seven figures and spent months (or years) coming up with this ground-breaking innovation.