Nothing changes the fact that Google is your biggest competitor and they control ranking, the ads and display. Google's ad clicks keep up each quarter and your

Nothing changes the fact that Google is your biggest competitor and they control ranking, the ads and display. Google's ad clicks keep up each quarter and your traffic down. (No, online traffic or search volume isn't increasing by that much. Not even close) Matt does a great job for Google buying them time but for webmasters he's useless.