I think the design is fine. It's silly to classify this as Web 2.0, that doesn't make any sense. As for what it does, on the homepage: Generate, Manage & Track

I think the design is fine. It's silly to classify this as Web 2.0, that doesn't make any sense. As for what it does, on the homepage: Generate, Manage & Track New Leads. All in one place. That's 9 words and one symbol. This is a sales tool, you labeling it as something that's related to marketing makes it clear you're not part of the demographics.