This might seem unrelated, but in the bicycle racing world, most of your high end manufacturers now all make a women's specific model (for differences in body m

This might seem unrelated, but in the bicycle racing world, most of your high end manufacturers now all make a women's specific model (for differences in body morphology, etc). When they started doing this, some manufacturers went all in, made really great well thought machines for actual racing women. Most though, took their men's model's, shrunk them a size, and painted them pink, purple, baby blue, or put floral print on them. It's a process described as "Shrink and Pink" in a not so positive connotation. It actually seems to HURT sales from ancedata figures gathered from friends who run or work at Bicycle shops in my area. The common opinion is that making something pink or girly colored off puts more women than it draws. In the last 2 years especially, women's manufacturers have responded.. with normal non-pastel colors.