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He missed something.. Let me explain, what are big networks buying? Think Yahoo, Facebook, Google, MS, etc.. The mobile app now represents user data to buy...
by fredgrott 13y ago
He missed something..
Let me explain, what are big networks buying?
Think Yahoo, Facebook, Google, MS, etc..
The mobile app now represents user data to buy...and that is what we are seeing in some of the acquirehires buying sprees is that the mobile app is kept alive after the buyout because the firm doing the buying is buying user data.
Thus we still will see some $1B or more home runs if we know and understand what they are buying
- paulbaumgart 13y agoUser data is useful for showing ads that convert well, but the fundamental unit of value in consumer apps isn't data, it's attention.