I'm not so sure identity in that sense is that important. It's important to advertisers for sure, but where's the value to Jane or Joe consumer beyond being abl

I'm not so sure identity in that sense is that important. It's important to advertisers for sure, but where's the value to Jane or Joe consumer beyond being able to claim a piece of cloud data as her or his own? The mistake, in my opinion, is to insist on connecting identities across devices, and across meat space and cyberspace. I don't have any answers, but do know that Kim Cameron's seven laws of identity[1] are the best story I've heard on this. [1] http://www.identityblog.com/stories/2004/12/09/thelaws.html http://www.identityblog.com/stories/2004/12/09/thelaws.html