I’m assuming that it’s something to launch and test the offer. Once they’ve cleared a few assumptions (Is it the same customer base as historical coursier, i.e.

I’m assuming that it’s something to launch and test the offer. Once they’ve cleared a few assumptions (Is it the same customer base as historical coursier, i.e. office managers, or like Uber, are they addressing a new group?) they will most likely launch a separate interface: Facebook has done that quite well with regards to its messaging service. Following Amazon Dash, it might not even be an app.