Oh, absolutely. My point is really about pivoting to address the real problem and customer. It's not, "I, Joe Consumer, want a better-looking-but-casual typefac

Oh, absolutely. My point is really about pivoting to address the real problem and customer. It's not, "I, Joe Consumer, want a better-looking-but-casual typeface." It's, "I'll pick one that looks cool from the drop-down-menu-thingee."