I like the idea but it's hard to make something that is generic enough to be useful, easy to use and not too expensive: you can't both provide a complete framew

I like the idea but it's hard to make something that is generic enough to be useful, easy to use and not too expensive: you can't both provide a complete framework and promote quick prototyping of innovative devices (by definition, a framework is constraining). At the moment, it looks like a few expensive blocks that, once assembled, don't do more than some high-end phones. Microcontroller programming is not necessarily complicated; there are easy to use tools that let you focus on the application (Arduino boards and IDEs, MikroElektronika boards and IDEs, PICbasic/Propeller modules, PSoC Express, etc.)