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> I agree 100%. Apple's biggest problem is they've ceased innovating. Was a flimsy fingerprint reader really supposed to be the killer app of the iPhone 5s? Jes
by Touche 13y ago
> I agree 100%. Apple's biggest problem is they've ceased innovating. Was a flimsy fingerprint reader really supposed to be the killer app of the iPhone 5s? Jesus.
No, the problem is they are innovating around what will be in the new commercial. The truth is that smartphones are largely "done". Usually this is when Apple moves on to the next thing but unlike in the past there is no obvious new next thing to move into. Because of the success of the iPhone and to a lesser degree the iPad the expectation among shareholders is that the next thing has to be high-margin like those things are/were.