N.B. that the _smaller_ ipad was the untapped opportunity. Plenty of people choose the iphone precisely because it is smaller. If Apple want to find the undisco

N.B. that the _smaller_ ipad was the untapped opportunity. Plenty of people choose the iphone precisely because it is smaller. If Apple want to find the undiscovered new market again, they should look at an iphone mini, not a me-too iphone maxi.