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Why would Amazon get into PPC advertising when they can just market their own products? Or sell their competitor's stuff in their stores for huge commission fee
by vaksel 17y ago
Why would Amazon get into PPC advertising when they can just market their own products? Or sell their competitor's stuff in their stores for huge commission fees?
I mean think about it, Amazon has pretty much everything, Wouldn't they rather display a TV that they sell, that has a $100 profit margin, instead of a display ad for a competitor, with a $.50 cost per click.
- callmeed 17y agoFirst, for a lot of products on Amazon, you can choose from multiple vendors already. Second, I'd imagine ads like this–where you know the visitor is ready to buy–will fetch more than $.50.
- mhb 17y agoIsn't it a little inside the box to assume that PPC is the way they're going to get into online advertising?